National Kouign Amann Day
June 20, 2017

Spend the day discovering your preferred pronunciation of the latest cool-kid pastry. Kuh-ween ah-mahn? Coo-gin a-maan? Kofi Annan? Stand in front of a mirror as you form the words. Which pronunciation makes your face look most attractive? Which syllable brings out the best in your features? Take a selfie as you say the words. Take three. Post the selfies to your prefered social media platform, making sure to include the #kouignamann hashtag, but never including a picture of a kouign amann. Irony or something. The cool kids will get it.

Relevant Links:

• Meet the Kouign Amann: The Obscure French Pastry Making it Big in America – Eater
• French Croissant Prices Set to Soar Due to Butter Shortage – The Independent
• A kouign amann recipe and our image source at ChefSteps.com
• The Three Most Common Uses of Irony – The Oatmeal

• The Most Instagrammed Bakeries In S.F. – Refinery29

• Pronunciation Manual on YouTube

A handy image for sharing National Kouign Amann Day:

And if you’ve got a moment, please check out our latest challenge.